By Ranjana S.
An excerpt that touched my soul-
Courtesy- Joe Vitale
Let's face reality----
You think you have it rough today? Yes,
there's war, poverty, depression, economic uncertainty, competition, unfair
business practices, and more.
- You're living in a small town in Wyoming. Not exactly New York City or Chicago. It's population is only 3,000 people. They are mostly miners. They don't make much money.
- You don't have a phone, fax, computer, radio, television, or the Internet.
- You don't have enough money for newspaper advertising.
- You are pretty poor yourself, with a wife and children to feed.
- Your goal is to open a store selling clothing-at a discount.
- All your friends and family members mock at you.
- Every business owner and banker believe, you've lost your mind.
- What are your chances?
- Would you attempt this enterprise?
- Would you try to do business in that 1902 environment?
- The truth is, I'm not even sure I will take the plunge.
- But, but, but a man with a vision can't be stopped.
A young man with a vision who in fact
started a small store in Wyoming in 1902, under all bleak circumstances that
were just spelled out, went on to create an empire that's still around today.
The indomitable J.C PENNEY.
J.C Penney rose from nothing to create a
chain of stores originally called The Golden Rule.
The store Penney opened in Jennifer,
Wyoming, on April 14th, 1902, was in a one-room frame building located between
a laundry and a boarding house off the main business district of the town.
His store was called The Golden Rule
because it emphasized the very principle he lived by. Virtually everyone in
business said he would fail, especially when on moral grounds he opposed
selling merchandise on credit. Yet he flourished.
The Vision:
Penney envisioned a chain of stores that
would extend over the Rockies. It represented his deeper spiritual beliefs. It
became the credo of his business. He insisted on offering customers quality
merchandise at the lowest possible prices.He did not keep employees but made
them partners.
Penney cared about people to a degree
rarely seen in any business. For eg, when his company was considering whether
to accept credit cards, Penney objected, saying it would ultimately hurt the
people, as it would encourage overspending.
Penney knew how to use his mind and his
spirits to create wealth to help others. Penney lost all his fortune in the
stock market crash of 1929 and the Great Depression. While this was a severe
blow emotionally and financially, he was unstoppable. He built his fortune
again. He build many charitable trusts for the upliftment of the downtrodden.
Your Challenge:
Do you have a goal?
As Penney rightly said, "A goal can
help you create history." Without one, you bounce around, tossed by the
circumstances of life or the whims of your own unconscious mind.
So, do you have a goal for your income?
Write them.
Are you willing to do whatever it takes to achieve your goal?
Even Penney lost everything in the Great
Depression, he took time to recover emotionally, and then went forward to
recover financially. Are you willing to do whatever it takes to create the
wealth you seek?
Are you keeping your customers and clients in mind, thinking of more than money:thinking of how you can truly serve them?
Penney created an empire ubiquitous in the
US.
He was completely focussed on the
customers. He genuinely cared. He never wanted to profit at someone else's
expense.
Are you giving people more than what they expect or even pay for?
Write down how you are serving people.
Where will you share your wealth?
As the life and work of J.C Penney prove,
people with a big goal, the desire to achieve it, and the focus on pleasing
others can make a fortune- and leave a legacy. However, these prosperous people
also know the value in giving their wealth away, too.
Contributing to these causes triggers a
type of karmic marketing to kick in. As we help others, we are helped in
return.
Suffice to say J.C Penney and many other
tycoons knew that you will receive your wealth in proportion to how much you
give away. (note- It's important that you give now, and not when you become
wealthy. If you're not giving now, you won't give it later. The idea is to
activate the principle today.)
Are you willing to give money as you receive it?
Write down how will you use your wealth to
help others.
J.C. Penney-
" I believed then, as I believe today
and shall to the end of my days, that when a man truly works with a principle,
such as the golden rule, that principle makes him the representative of a great
and positive working force. Then a creative force of the universe is back of
him, for the principle is doing the work, while he merely attends to the details."
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